Dave Lieberman on Beer

I've heard a few things about a Here's to Beer, a campaign to elevate the image of beer. I think the beer bloggers have discussed them in the past. Here's their website, which hints that it may be design heavy but content light (although the food pairing isn't bad).

What interests me Food TV's Dave Lieberman apparently has a corresponding TV show. Or is it a Web only show? I don't know, but below is a link to a snippet from Vimeo. Not a lot to see, but the heads on those three beers sure are nice.

Here's to Beer - Dessert from genme on Vimeo.