High Falls Brewing of Rochester, NY-- makers of Genesee and JW Dundee's -- have recently let go of their brewer and partnered with a new marketing firm. Something's afoot, but I'm not sure what.
High Falls/Genesee is one of the old regionals trying to stay alive in the contemporary landscape. JW Dundee's is no great shakes of a line, but at least pointed them in the direction of craft beer. Will they become more committed to craft beer, or give up on it entirely?
29 April 2008
Activity at High Falls
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